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Submissions Guidelines

We invite you to submit program ideas for the 2016 Legal Marketing Technology Conference Midwest.

Submissions are due by February 15, 2017. To submit program ideas for this conference, please complete this online form.

You will be informed by March 29, 2017 if your program idea has been selected.

The conference includes two different program formats: break-out sessions, and TED-style 15-minute talks.

What are we looking for?

Our goal is to provide the best learning experience for attendees. This means that we want to have a range of programming that:

How can you improve your odds of being selected?

Submitting your ideas to present at conferences can be frustrating and perplexing because you rarely get feedback about why your submission was, or was not chosen. Here is some guidance on how to improve the chances of your submission being selected.

1. Follow the rules and fill in the form
It seems obvious, but complete the online form. Don't send your submissions as attachments to emails. At the end of the day, all submissions get put into a giant database and/or spreadsheet that Committee members need to read. You decrease your chances if your submission isn't in the database. It is very hard to review so many proposals and those that don't have complete information or are not in the correct format are at a disadvantage. Depending upon the conference, 1 in 7 to 1 in 20 of the submissions are selected, so submissions need to be well written to appeal.

2. Tell us the category and target audience of your session
The Tech Conference Committee has the challenge of programming for many different constituencies: large firms, medium-sized firms, small firms and even solos. It needs to have programs for newbies, mid-level as well as seasoned professionals. Programming also needs to cover topics pertaining to business development, marketing communications, PR, technology, professional development, etc. Tell us what you are covering and for whom.

3. Don't fly solo
Because there are so few slots and so many potential topics to cover, the chances that a single person would be given a single slot is slim (unless it is a TED-Style presentation). Take a step back and think about the area you'd like to cover and the people in the industry who could cover the topic well with you. Propose the group to address the topic. Panel format or multiple short presentations are encouraged.

4. Don't be commercial
The Tech Conference is an educational event. Nothing gets lower ratings than speakers making commercial statements at the podium! People are paying for this conference and they do not want to be sold to.

5. Give real-life examples
Conference attendees prefer to hear from in-house marketers or attorneys - not people who have something to sell. We recognize that business partners and consultants often have the broadest knowledge of a particular subject. If you are a vendor or consultant, consider having your client submit on a topic and have you as a panelist, or submit a topic where you are a moderator of a panel of in-house professionals.

6. Cover a topic broadly
There are many different LMA constituencies. It is great to propose a case study, but make sure that the case study is applicable to different sized firms - or do a few case studies on a topic. A topic that is too specific to a narrow demographic is not as likely to get chosen.

7. Complete your submission
A surprising number of submissions included sentences like "depending upon which direction the committee would like, I could take the session in this direction or that and invite appropriate speakers." Your submission will be up against ones where all of the blanks are filled in and all of the speakers are specified. An incomplete submission will not win over a complete submission.

8. Tell us how you'll engage and educate
What actionable items will attendees in your session take away? Sessions where attendees can leave with practical, actionable ideas tend to get higher ratings. Will there be a toolkit that attendees can take to their firms and implement? Will the session have any interactive components?

9. Convince us that you will put on a good show
Surveys of conference attendees show that good presenters get the highest marks. It is important that you show us that you are a good presenter. Do this by providing references or a link to a video of you presenting. Our committee will check references if we don't have first-hand experience with seeing you present.

We look forward to receiving your program submission.